When looking for new games to play, many bettors may choose to opt for the classics – whether that be fruit-themed slots, wheel-based games or even the nostalgic arcade theme game show. After all, there’s a reason these types of games are considered classics. Hence, when coming up with its new game Crypt of Giza, BetGames set out its plans …
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Betano introduces Twain Sport to Brazil and Ontario markets
Twain Sport has debuted in Brazil and Ontario with Betano, the sportsbook operator of Greece-based international firm Kaizen Gaming. The BetGames-owned sport vertical’s rollout with Betano also marks a Latin American first whilst strengthening the existing Canadian presence for it’s format of 24/7 hybrid sports. BetGames CEO, Andreas Koeberl, stated: “We’re hugely ambitious with Twain Sport – it’s a product …
Read More »Ian Catchick: the UK market is the ‘perfect fit’ for Twain Sport
The UK is known for its affinity for sports content, among many other things. Whether it’s football, horse racing, rugby or even Formula 1, bettors in the UK are arguably some of the greatest consumers of sports in the world. For betting companies, this presents a whole host of opportunities to tap into new audiences – an opportunity that BetGames …
Read More »Ian Catchick, BetGames: Kicking off ICE with T-Kick
Kicking off the year, BetGames – in collaboration with Twain Sport – launched a football-inspired hybrid game which it believes will offer a whole host of betting opportunities. Acting as a complement to its T-Basket product launched in 2022, T-Kick will take centre stage at BetGames’ stand at ICE next week. Ian Catchick, Chief Product and Business Development Officer at …
Read More »BetGames: Twain Sport is delivering “true content innovation” for the casual bettor
We’ve all been in a situation where you’re unable to focus on just one device. You might be watching Netflix on your TV, flicking through TikTok on your phone and even maybe have an online shopping site open on your laptop. But with the rise of shorter, more attention-grabbing content, it is becoming increasingly difficult to engage with bettors – …
Read More »Ian Catchick, BetGames: Emerging markets require a much more bespoke approach to content
As a global company, BetGames has to ensure that its products are tailored towards the differing demographics across each market. But while a ‘one size fits all’ approach may work for some more mature jurisdictions, Ian Catchick, CPO at BetGames, believes that emerging markets require a much more individualised approach to game content. Speaking to SBC News, Catchick begins by …
Read More »Ladbrokes expands European digital marketing team
Industry news source EGR Magazine has reported that Ladbrokes has expanded its European marketing team by appointing former Unibet France Country Manager Gildas Tanguy as Digital Director for its Belgian operations. The appointment of Tanguy as head of digital for Belgium is set to free up International Marketing Director Ian Catchick position to focus on core digital operations outlined by …
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