Tag Archives: horseracing

BHA reveals Porter-Mackrell as 2024 Thoroughbred Industry Employee

SBC News BHA reveals Porter-Mackrell as 2024 Thoroughbred Industry Employee

David Porter-Mackrell of Newsells Park Stud has been named the Employee of the Year at the 2024 Thoroughbred Industry Employee Awards – sponsored by Godolphin. Yesterday’s awards ceremony at Ascot Racecourse – attended by The Princess Royal and hosted by ITV Racing’s Ed Chamberlin – celebrated the contribution of racing’s workforce to British racing and saw £128,500 in prize money …

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Virgin Bet inspires next gen of women in horse racing via new initiative

SBC News Virgin Bet inspires next gen of women in horse racing via new initiative

Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …

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BoyleSports: A refined horse racing relationship and navigating Irish regulatory change

SBC News BoyleSports: A refined horse racing relationship and navigating Irish regulatory change

Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy?   VK: …

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SIS takes racing and greyhound content live in Poland with BETTERS

SBC News SIS takes racing and greyhound content live in Poland with BETTERS

SIS (Sports Information Services) has successfully launched its horse and greyhound racing content with Polish operator BETTERS. The launch brings ‘high-quality racing content’ from around the world to bettors in Poland via the operator – launched in the country’s regulated market three years ago – further increasing the reach of SIS across Eastern Europe. Bartlomiej Michalek, Commercial Manager, UK & …

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First census to provide ‘robust view’ of retired racehorse population

SBC News First census to provide ‘robust view’ of retired racehorse population

Britain’s first ever thoroughbred census has been launched to help improve the traceability of former racehorses after they retire from the sport. With all owners of former racehorses being asked to complete the census between 28 June – 31 December 2023, the results will help build an improved thoroughbred data bank about these horses and the lives they go on …

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HRI approves media rights deals for 21 member racecourses

SBC News HRI approves media rights deals for 21 member racecourses

The Board of Horse Racing Ireland (HRI) has approved new media rights arrangements for Irish racing for a period of five years starting in 2024.  The Board welcomed the unanimous approval of the Association of Irish Racecourses (AIR) Board for this deal and the authorisation for AIR to conclude contractual arrangements for 21 of its 26 member racecourses.  However, five …

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SIS adds Italian racing to ‘wide ranging’ international bet offering

SBC News SIS adds Italian racing to ‘wide ranging’ international bet offering

SIS (Sports Information Services) is introducing flat race meetings from Italy as it grows its international content offering. The live betting services supplier is gaining 1,435 races annually – with horse racing action taking place three times a week – which has been labelled a ‘key addition’ to SIS’ output.  This aims to increase betting opportunities for operators, with the …

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Barry Geraghty to offer ‘an Irish angle’ as William Hill brand ambassador

SBC News Barry Geraghty to offer ‘an Irish angle’ as William Hill brand ambassador

William Hill has strengthened its portfolio of horse racing ambassadors as the operator brings in Barry Geraghty. On the operator’s website, the former jockey will offer his thoughts on stories in the horse racing industry on a weekly basis beginning with this weekend’s Dublin Racing Festival, while he will also provide daily newspaper previews during the season’s major meetings.  “We …

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Virgin Bet extends Ayr Gold Cup sponsorship following 2021 success

SBC News Virgin Bet extends Ayr Gold Cup sponsorship following 2021 success

Virgin Bet has announced a continuation of its partnership with the Ayr Gold Cup to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival. The Scottish flat race runs from Thursday 15-17 September, whilst the betting operator will also hold title sponsorship of the competition’s main feature race. “Following the success of last year’s partnership with Ayr …

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ARC reveals £1 million pot under ‘landmark’ bonus schemes

SBC News ARC reveals £1 million pot under ‘landmark’ bonus schemes

Arena Racing Company (ARC) has introduced two bonus schemes that will operate across the group’s flat racecourses in the coming months, and into 2023. A winner’s bonus is being implemented across all class four, five and six flat races to offer a minimum first prize of £5,500, £5,000 and £4,000 respectively. Applying to all flat races at this class, irrespective …

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