As we all know, esports has undergone tremendous growth over the last five years – more so since the pandemic. With that in mind and with an ambition to become the world’s leading digital sports media group Better Collective has expanded its presence within the esports space with the acquisition of FUTBIN. Henrik Lykkesteen, SVP of Esports, uses this month’s …
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For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry. In February, Better Collective acquired HLTV.org – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …
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Industry affiliate marketing specialist Better Collective, has announced the launch of ‘customizable odds comparison’ portal SmartBets for its home market of Denmark. The Danish launch of SmartBets sees Better Collective continue its multi-language strategy for the odds comparison portal, which currently services English, German and Italian versions. The latest version of SmartBets follows in the footsteps of its counterparts with …
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The CEO of Gaming Innovation Group (GIG), a M&A driver in the affiliate marketing arena, will be starring in the first day Affiliate Leaders panel at Betting on Football 2017. Group CEO Robin Eirik Reed will be discussing the M&A focused strategy for GIG, the relationship between bookmakers and affiliates, the scope for new market entrants and whether affiliates are …
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Leading European sports betting bettingexpert has announced that it has launched an Italian language version of its Smartbets odds comparison site. bettingexpert (operated by Better Collective) continues its ambitions of expanding Smartbets into the leading Pan-European odds comparison portal, informing customers of the best bookmaker information and deals available. Italy represents Smartbets third market entry, following the launch of its …
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Italy is responsible for the riskiest set of tipsters in Europe, according to 2016’s figures from the world’s biggest social network for sports betting, bettingexpert.com. The statisticians at bettingexpert.com have collated well over a million tips across thousands of markets over the past year and helped thousands of punters shape their betting actions across numerous sports, and it turns out …
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The customisable odds comparison site from bettingexpert has marked the first in a series of planned expansions by going live with a German language version. SmartBets, which launched in June and was recently named Best New Affiliate Product at the SBC Awards, will announce four new language versions in January 2017. It allows punters to create a tailored dashboard around …
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bettingexpert (bettingexpert.com), a leading European sports betting player community, has crowned Serbian Nemanja Dojčinović (community name ‘Ninca90’) as its Tipster of the Year 2016. The lucrative competition rewards the player who has bagged the highest yield from their tips on the bettingexpert platform, and Ninca90 blew away the competition with his 4.6% return from 10,010 recommendations across the year. From …
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bettingexpert, Europe’s biggest sports betting player portal has revealed that just 1 in 100 football fans had predicted Wales’ incredible Euro 2016 journey. Analysing data from almost 30,000 football fans who entered its ‘bettingexpert Euro 2016 Predictor’ game ahead of the tournament start date (10 June), bettingexpert revealed that just 366 (1.32%) believed Wales could make it to the semi-final …
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