Tag Archives: Hector Bellerin

Paddy Power: Maintaining brand identity with daring marketing campaigns

SBC News Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Paddy Power guarantees Hector’s Arsenal tree pledge

SBC News Paddy Power guarantees Hector's Arsenal tree pledge

Following back-to-back Premier League defeats against Manchester City and Brighton FC, Paddy Power has responded to Arsenal left-back Hector Bellerin’s environmental pledge. Prior to the Premier League recommencing on Wednesday 17 June, Bellerin promised his social media followers that he would personally fund the planting of 3,000 trees by reforestation charity One Tree Planted ‘for every Arsenal win’. Bellerin has …

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David Silva top of the shop for fantasy managers

Copyright: moovstock / 123RF Stock Photo

Goalless draws for Liverpool and Arsenal ensured ground was lost in the top four fight, as the Premier league returned for another round of midweek fixtures. Following a disappointing derby day defeat Manchester United recovered to beat Bournemouth 1-0, table toppers Manchester City brushed past Swansea 4-0 and Everton kept up their good run of form, securing a 1-0 victory …

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Tottenham’s rich vein of form pleases fantasy managers

SBC News Tottenham's rich vein of form pleases fantasy managers

Manchester United’s Marouane Fellaini and Ben Davies of Tottenham Hotspur were the surprise top scorers in this week’s fantasy football. Off the back of an impressive 4-0 away win at Huddersfield Town, Spurs boast three of the top five scorers in gameweek seven, with defender Davies, who now sits fourth in overall points scored, joined by Kieran Trippier and the …

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