Heavyweight Sport, one of the shortlisted companies in the Marketing Agency of the Year category for this year’s SBC Awards, has launched a new content production division. ‘Pound-For-Pound’ is to be operated as an in house creative studio, with a particular focus to be placed upon digital content and video production. The new division is to be headed up by …
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Why the bookies love famous faces
Big name sports stars looking to keep bringing home the bacon post-retirement have a few options these days. From attempting to emulate GNev’s punditry on Sky Sports, the usual route of remaining in the game as a manager, coach, scout or agent to opening a carp fishery in France if you’re Lee Bowyer, there’s another choice becoming all the more popular. …
Read More »Coral signs up Alan Shearer as first football brand ambassador
Former England and Newcastle United captain Alan Shearer has today signed a season-long deal with leading bookmaker Coral to become the company’s first-ever football ambassador. The acclaimed former-footballer turned media-pundit, will write a weekly blog for Coral on the hot topics and big stories in football, as well as making personal appearances at Coral events and engaging in customer-facing social …
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