September 14, 2023
BetVictor secured an expansion of its sponsorship portfolio this week via a partnership with Joe Joyce, ahead of the British heavyweight boxer’s rematch against Zhilei Zhang. The Gibraltar-based bookmaker’s brand logo will feature on Joyce’s kit on the fight night as well as on his team’s kit. The company will also produce content during the fight build up and feature …
Read More »February 11, 2021
Spotlight Sports Group has extended and expanded its live video content partnership with Betfair which will focus around the Racing Post Live show. Every Saturday afternoon through 2021, Racing Post Live will broadcast live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing. With the aim of driving bettor engagement, the video partnership will …
Read More »March 6, 2020
Seeking to deliver the best Cheltenham 2020 insights and engagement for punters, next week the Betfair Exchange will broadcast ‘Racing Post Live’ across all its digital platforms. Racing Post Live is a new interactive show developed by the rebranded Spotlight Sports Group, covering all major horseracing festivals throughout the calendar year. Hosted exclusively on the Betfair platforms, the show will see …
Read More »August 30, 2019
Moving to significantly expand its LATAM market profile and ambitions, Betfair has outlined securing its Official Partner’ status with CONMEBOL as one of the firm’s most important strategic marketing initiatives in the betting brand’s history. Announced last week, the partnership – which runs until December 2022 – sees the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South …
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