Tag Archives: Graham Cooke

Graham Cooke – Qubit – Straight shooting on AI as a technology and business matter

SBC News Graham Cooke - Qubit - Straight shooting on AI as a technology and business matter

Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions.  Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …

Read More »

Jonathan Patterson – Qubit – Key Discipline…why personalisation marks the difference…

SBC News Jonathan Patterson - Qubit - Key Discipline...why personalisation marks the difference...

Jonathan Patterson Qubit Business Development lead for Betting & Gaming speaks to SBC on how industry operators are redefining their operations and forming new values through optimised personalization processes. Digital data and customization specialist Qubit has formed a number of tier-1 industry partnerships in 2016. SBC gains insight into why effective personalization can enhance all dynamics of the industry’s value …

Read More »

Sky Betting & Gaming partners with Qubit to build out personalisation strategy across all brands

SBC News Sky Betting & Gaming partners with Qubit to build out personalisation strategy across all brands

Independent bookmaker Sky Betting & Gaming (SB&G) has become the latest industry operator to partner with digital data and customisation specialist Qubit, as the firm seeks to boost its personalisation and player targeting capabilities. Confirming the partnership, SB&G development teams detailed that Qubit’s ‘Visitor Cloud’ technology was needed in order to optimise growing customer demand across its nine established brands. …

Read More »

BetBright ups personalisation & real-time capabilities with Qubit partnership

SBC News BetBright ups personalisation & real-time capabilities with Qubit partnership

Seeking to boosts its personalisation capabilities, independent bookmaker BetBright has formed a partnership with leading data and customisation specialist Qubit. Confirming the partnership this week, BetBright development stated that Qubit tools and functions were needed in order for the operator to ‘understand and influence customers in one-platform’. “Controlling our own technology is fundamental to delivering our differentiated product. This means …

Read More »

Graham Cooke – Qubit – The Big Bet: Why data is the key to greater customer loyalty,,,

SBC News Graham Cooke - Qubit - The Big Bet: Why data is the key to greater customer loyalty,,,

SBC begins the month of June by speaking to Qubit CEO & Co Founder Graham Cooke on creating effective, team led data competencies for sports betting and igaming operators. A former Google Product Strategist, Cooke has led Qubit to become a leading business technology in web personalisation and digital insights. Qubit currently is one of the fastest growing digital businesses …

Read More »