Ahead of his appearance on the Betting on Golf panel at this week’s Betting on Sports Europe conference, IMG ARENA product director Eireann Kelly discusses the game-changing product that has transformed in-play betting on the sport. SBC: Golf has lagged behind other sports as an in-play betting event. Why is that changing? Eireann Kelly: It is one of the most …
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Swing! Metric Gaming announces deal with Betstars
Sportsbook platform provider and sports betting services specialist Metric Gaming today announced a commercial agreement with Amaya, the world’s largest publicly listed online gambling company. This deal is in relation to the provision of Metric’s pre-game, live and SuperLive® golf pricing feeds for Amaya’s Betstars sportsbook brand. Metric’s market leading pricing feed package will include classic pre-game markets, daily wagering opportunities on …
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