Genius Sports has signed a long-term contract extension with Betway, which will see it continue as the operator’s lead supplier of sportsbook data, content and market trading provisions. Expanding an existing partnership arrangement, Betway will have its in-play markets upgraded by Betgenius’ in-play software, offering the highest quality of live content and reliability of live data across all major sports …
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Genius Sports is recruiting for ‘multiple roles’ within its ‘Vilnius Lithuania development hub’ to support the sports tech firm’s global operations and future growth projects. Updating the media, Genius confirmed that it has launched a new hiring programme to bolster the capacity, talent and resources of its Vilnius tech support and development units. Genius has operated its Vilnius tech hub …
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Scott Longley breaks down Football DataCo’s decision to split its data rights distribution package for English and Scottish football between two separate vendors for betting services. Recognised as betting’s most valuable data rights, appeasing distributor dynamics would always be a complex matter… __________________ It is some feat to conclude two exclusive global deals for what would appear to be the …
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888 Holdings will deepen its sportsbook in-play and pre-match trading capacity by fully integrating Betgenius content, data and wagering solutions. Marked as a key directive, 888 will deploy Betgenius data and pricing solutions which will optimise the pre-match and in-play betting markets of flagship sportsbook property 888Sport. The partnership will cover all 888Sport active territories, in which Betgenius will lead …
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A disruptive legal battle brews for all betting stakeholders, as last week Sportradar challenged the narrow structure of Betgenius and Football DataCo ‘exclusive live data’ deal. Regulus Partners warns leadership to follow legal proceedings closely, as all licensing and distribution dynamics of the betting’s data value chain will be placed under review. _____________ The 250th anniversary of the Boston Massacre is perhaps a …
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Sportradar has served legal proceedings against Betgenius and Football DataCo (FDC) in relation to the current structure for the licensing and distribution of live data from FDC football leagues for betting purposes. Last May, the Genius Sports subsidiary was appointed by FDC as the ‘exclusive live data supplier’ for the English Premier League (EPL), English Football League (EFL) and Scottish …
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Dmitri Agapov Head of Trading at Betgenius looks ahead to the battle for in-play engagement and outlines why control of technology will be vital in achieving success… ________________________ How can we win market share this summer? That’s a question that traders and marketers at sportsbooks across Europe will be asking themselves ahead of the 2020 UEFA European Championship. Starting 12 …
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Genius Sports Media, the publishing and advertising arm of Genius Sports, has agreed to support Admiral Group with customer engagement by launching a series of customer engagement-focused sportsbook marketing campaigns across multiple European markets. The partnership will see Admiral Group hand responsibility to Genius Sports Media for the creation, design and execution of bespoke acquisition and retention campaigns. The campaigns will …
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SNAI, the flagship Italian sports betting property of Playtech Plc, has confirmed that it has renewed its partnership with Betgenius, expanding its services for content, odds and in-play wagering provisions. The partnership will see SNAI expand its in-play markets capacity integrating Betgenius’ live feed, securing improved odds and data coverage for hundreds of thousands of fixtures including all English Premier League …
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EuroLeague, Europe’s top-tier of professional basketball, has expanded its existing relationship with Genius Sports to bolster the distribution of its licensed data rights for global sports betting incumbents. Since 2016, Genius Sports has served as the EuroLeague’s principal data collector and distributor for the betting industry. Expanding the Genius Sports service, EuroLeague has confirmed that data from its syndicated tournaments …
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