Better Collective has launched its Gamalyze responsible gambling product across its primary sports betting media brands, coinciding with Safer Gambling Week 2021. Produced by Mindway AI – acquired by Better Collective earlier this year – the product functions as a self-assessment tool in the form of a virtual card game, and is offered to online gamblers where the player tries …
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Better Collective Spotlight: The science behind Mindway AI’s Gamalyze
As Better Collective continues to enhance its focus on responsible gambling, Mindway AI and its Gamalyze tool is playing a key role in delivering an early risk assessment for players. That’s according to Rasmus Kjaergaard, CEO of Mindway AI. As part of this month’s Better Collective Spotlight, Kjaergaard spoke with SBC News about Mindway AI’s Gamalyze tool and the ways …
Read More »Jesper Søgaard: Mindway AI underpins Better Collective’s sustainable future
Better Collective has reaffirmed its commitment to developing Mindway AI as the technology to deliver the group’s sustainable objectives in a new era for igaming and sports betting media. Operating as global gaming’s biggest media publisher, Better Collective underlined the importance of building up its safer gambling and risk detection capabilities – as confirmed in its 2020 ‘Better for Bettors’ …
Read More »Making betting safer: Why Mindway AI is the perfect fit for Better Collective
Better Collective kicked off 2021 with the exciting news that it had purchased a further 70% of shares in problem gambling detection specialist Mindway AI – a deal which the sports betting media group says will form a key part of its strategy to ‘make betting safer’. In this month’s Better Collective Spotlight, we sat down with Mindway AI’s CEO …
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