Tag Archives: Fresh8

GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …

Paddy Power Betfair (PPB) US subsidiary FanDuel has announced that it will optimise its full marketing suite utilising Fresh8 software. Updating stakeholders, FanDuel is set to integrate Fresh8 ‘machine optimised assets’ across its entire marketing/advertising inventory, operating across all active US state markets. The partnership will see the US betting operator move to significantly improve its audience engagement across programmatic, …

SBTech has announced its latest technology partnership, teaming up with Fresh8, who is to integrate its marketing solutions to fully maximise the sports betting solutions provider’s messaging service. It is hoped that through the integration of the Fresh8 marketing technology, optimal advertising will be delivered to both bookmakers and users. Fresh8, the advertising automation platform provider to the sports betting …

Amaya Inc sports betting subsidiary BetStars has partnered with industry content and dynamic advertising specialists Fresh8 Gaming to optimise the targeting of its programmatic marketing campaigns. Fresh8 technology has been selected to drive optimal targeting with improved messaging relevancy by delivering personalised adverts to individual users and segments. Zeno Ossko, Managing Director of BetStars, commented on Fresh8 technology, “We were …