Data from global football publisher Goal proves that despite early exists, Ronaldo and Messi were still the stars of the 2018 World Cup, with Neymar close behind. Over the course of the World Cup, more than 159 million fans engaged with Goal through a combination of its websites, mobile apps and social accounts, 111 million of which came through its 38 …
Read More »Tag Archives: FIFA World Cup 2018 in Russia
“Wager Wednesday” – Three Lions send UK into betting frenzy
Payment processing firm Worldpay is predicting a “Wager Wednesday” ahead of England’s semi-final clash with Croatia, with the Three Lions’ winning streak sending the UK into a betting frenzy. Gareth Southgate’s boys are on the cusp of glory moving into the match, and Worldpay’s analysis of consumer spending suggests that wagering will far surpass that seen in previous rounds. A …
Read More »Merkur Gaming swept up by World Cup fever at Peru Gaming Show
Gaming and slot machine brand Merkur Gaming enjoyed a successful week at the Peru Gaming Show, where all things World Cup took priority. Held in the Peruvian capital of Lima, the 16th edition of the event coincided with Peru’s first involvement in a FIFA World Cup since 1982, resulting in a real party atmosphere throughout the city. Merkur played its …
Read More »World Cup diary – Setting goals for BetRegal’s big event debut
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …
Read More »Ian Sims – Rightlander: Playing by the rules
Ian Sims, founder of affiliate landing page tracker, Rightlander, discusses how operators and affiliates can ensure compliance during the World Cup The World Cup is set to be the betting event of the year. Operators will be keen to leverage the opportunity to increase new player sign-ups, boost wagers and, ultimately, drive a significant uptick in bottom line. Affiliates will …
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