Stats Perform has extended its contract with Colombian football governing body DIMAYOR, continuing to collect and manage Opta data from the top two tiers of the country’s league system. As the official data provider of DIMAYOR, Stats Perform will support the governing body and its partners to create ‘unique experiences’ for audiences, leveraging sponsors, media and brands. The revamped three-year …
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DIMAYOR upgrade sees Genius Sports overhaul Colombian football media rights
DIMAYOR, the governing body of Colombia’s professional football leagues, has overhauled its entire media management and data gathering provisions, expanding its existing relationship with Genius Sports. The partnership will see Genius Sports launch a ‘new betting engagement commercial strategy’ optimising the media and data rights for DIMAYOR’s Liga BetPlay, Torneo BetPlay, Copa BetPlay and Superliga BetPlay competitions. As result, all …
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