Tag Archives: EssenceMediacom

Flutter awards £130m UK advertising account to EssenceMediacom

SBC News Flutter awards £130m UK advertising account to EssenceMediacom

Flutter Entertainment has appointed EssenceMediacom, the flagship media planning and buying agency of WPP Plc, to manage its entire UK advertising account. The FTSE100 gambling group maintains a prior relationship with Mediacom, the agency that consolidated the Paddy Power and Betfair advertising accounts in 2016 as part of the group’s +£100m post-merger synergies strategy. Subsequent M&As undertaken by Flutter saw …

Read More »