Betinvest has expanded its eGames content solution with the addition of a new title, eCricket. Hosted by Esport Pro Club (EPC), eCricket tournaments are now available to Betinvest’s global network of partners from this month onwards. As of November 2021, Betinvest’s clients will get access to six tournaments (English Cyber Cup, Bangladesh Cyber Cup, Australian Cyber Cup, International Cyber Cup, …
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BetInvest: Taking a content-driven approach to sports betting
In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …
Read More »BetInvest: Why egames is reaching the same level as traditional sports
In the last year, we have seen a substantial rise in the uptake of ‘egames’ such as virtual betting markets and esports. According to BetInvest, this rising demand for egames inspired their team to supply a product that combined the excitement and anticipation of real sport events with a modern approach – offering its network of operators an alternative to …
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