Tag Archives: Erica Anderson

SBC’s Year In Review: September’s big betting news

Copyright: kran77 / 123RF Stock Photo

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This ninth edition looks at September and more specifically at how the right technology can boost a sportsbook offering, the rise of sports data partnerships, how sports betting is influencing affiliate marketing and a review …

Read More »

How sports betting is influencing the tools of success in affiliate marketing

Few things inspire more passion from the masses than the draw of athletic competition, writes Erica Anderson, Marketing Director at Paysafe’s Income Access. It pushes athletes at all levels to live up to the motto: “higher, faster and stronger”.  It also entices fans to make pilgrimages that span thousands of miles, even crossing oceans, to support a beloved team. The …

Read More »