Tag Archives: epl

Football kick-off sees Paddy Power debut ‘Pitch Invader’ magazine

SBC News Football kick-off sees Paddy Power debut 'Pitch Invader' magazine

Seeking to engage football matchday audiences, Paddy Power marketing has revealed that it plans to launch ‘Pitch Invader’, the bookmaker’s free football magazine, ahead of this weekend’s start of English Premier League season ( Friday 9 August). Working in collaboration with UK publishing group Reach Plc, Paddy Power is set to circulate 1.2 million free copies of Pitch Invader, across …

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Football weighs up ‘untapped potential’ of VAR advertising

SBC News Football weighs up 'untapped potential' of VAR advertising

The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …

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Susanna Dinnage u-turns on Premier League leadership

SBC News Susanna Dinnage u-turns on Premier League leadership

Issuing a short statement this weekend, the governance of the English Premier League (EPL) has confirmed that Susanna Dinnage will not be taking on the role of Premier League Chief Executive in 2019. Last November, EPL governance had announced the inbound appointment of Dinnage as first female Chief Executive of the Premier League replacing outgoing incumbent Richard Scudamore, who ended …

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Paul Fox – LeTou: Changing Times require Changing Perceptions…

SBC News Paul Fox - LeTou: Changing Times require Changing Perceptions...

In order to continue its UK growth, the betting sector must adjust to growing regulatory demands and social pressures. Looking forward, Paul Fox Chief Executive of LeTou details why stakeholders have to broaden their values and agendas for 2019 and beyond. .. _____________________ The gambling industry consistently generates headlines in this country. Whether it is television advertisements, sports sponsorships, fixed-odds …

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Scout Gaming builds on World Cup momentum for EPL tournament

Copyright: melnyk58 / 123RF Stock Photo

B2B fantasy sports provider Scout Gaming is basking in the glow of a successful World Cup, by announcing the launch of a new fantasy tournament for the fast approaching football season. For the upcoming English Premier League campaign the company is to launch a fresh fantasy tournament, featuring a minimum guaranteed prize pool of €100,000, and available via partner organisations …

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Ups & Downs… 2016’s biggest wins & most frustrating losses

SBC News Ups & Downs... 2016's biggest wins & most frustrating losses

FootballPredictions.com’s Ignacio del Valle Ruiz reviews 2016 biggest football wins, in what was a year full of thrills, surprises, underdog and comeback stories.    ______________________ Let’s face it – we all love lists, and there’s always some betting mishaps or fortunes that become viral and everyone talks about them. I gathered some during the year and would love to share …

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Sporting Index – Leicester City to finish next season on 59 points

SBC News Sporting Index - Leicester City to finish next season on 59 points

Spread betting firm Sporting Index has made the bold prediction that English Premier League (EPL) champions Leicester City will finish the 2016/17 EPL season on just 59 points. The newly crowned domestic champions will need to contend with Champions League participation in addition to the pressure of defending a title, and traders at Sporting Index predict that the Claudio Ranieri-managed side …

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SportPesa enters into partnership deal with Arsenal FC

SBC News SportPesa enters into partnership deal with Arsenal FC

Betting firm SportPesa have rolled out a 2022 Qatar World Cup project after entering into a three and half year partnership with English Premier League giants Arsenal FC. The deal that was signed at Emirates Stadium in London, will focus on grassroots football including player and coach development, with Arsenal providing coaches to conduct five-day training camps in Kenya twice a …

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Colossus Bets launches £1 Million free-to-play predictor game

SBC News Colossus Bets launches £1 Million free-to-play predictor game

Colossus Bets have announced the launch of ‘FreePlay6’, the world’s biggest free-to-play predictor game with a £1 million weekly jackpot prize. The correct score game follows a similar format to Sky’s popular ‘Super 6’ game, but includes the firm’s partial cash-out feature, enabling Colossus players to take cash profits on ‘live’ free tickets throughout the weekend. The game, which requires players to pick …

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Lee Richardson – Gaming Economics: EPL 2015/16 – BT Sport vs Sky Sports…Two Tribes Go To War

SBC News Lee Richardson - Gaming Economics: EPL 2015/16 - BT Sport vs Sky Sports...Two Tribes Go To War

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

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