Tag Archives: English Football League (EFL)

Sky Bet launches #StepUp campaign as EFL Play Offs commence

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

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Belgium betting advertising hangs in the balance as Justice Minister pushes for ban

The Belgian betting industry’s links with sports have come under the spotlight, as the country’s Minister for Justice proposes an advertising ban, according to local news outlet De Tijd. Vincent Van Quickenborn, Justice Minister, has proposed a Royal Decree which would ban most forms of advertising by the end of the year and all marketing in sports by the end …

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BGC supports recovery plan but urges White Paper consideration

BGC pledges to maintain safer gambling momentum

The Betting and Gaming Council (BGC) has stated that the “well-meaning but naive changes to regulation” suggested as part of the review of the 2005 Gambling Act could put the industry and its economic contribution at risk.  Releasing a statement this morning, the industry standards and trade body updated that it would support the government’s plan for recovery as the …

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Charlie Hunter, Boreham Wood FC CEO: “LV BET critical partner in our sporting story”

After a turbulent two years playing behind closed doors, Boreham Wood FC has experienced a positive 2021, with strong league results, an impressive FA Cup run and a mutually beneficial partnership with LV BET.  Sponsorship arrangements between betting companies and football clubs have been under scrutiny, as the government moves ahead with its review of the 2005 Gambling Act. Gambling …

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EFL gains greater FTA exposure via ITV highlights deal

The English Football League (EFL) has entered into an agreement with ITV, granting the free-to-air (FTA) network the broadcasting rights to its highlights clips.  Under the terms of the two-season partnership, ITV will show highlights from the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, League Cup and EFL Trophy. A round-up of daily EFL highlights will …

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BGC lauds industry’s ‘huge contribution’ in community and social initiatives

The Betting and Gaming Council (BGC) has provided an overview of the gambling industry’s 2021 CSR initiatives, focusing on community outreach, economic and social contribution, promotion of equality and diversity, employee support and environmental initiatives.  A number of prominent companies were highlighted in the report, including bet365 Group, Flutter Entertainment, William Hill, Gamesys and Entain, whilst BGC members in general …

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Michael Dugher calls on Chancellor to introduce ‘critical’ job-supporting budget

Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), has called on Chancellor of the Exchequer Rishi Sunak to introduce a ‘Budget for Jobs’ to the House of Commons on Wednesday. In a statement this morning, Dugher reiterated his long-held argument that the regulated betting and gaming industry is ‘ready, willing and able’ to assist the UK Treasury …

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Asiabet33 secures partnership with Fulham FC

Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season. The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan. “Asiabet33 is thrilled to …

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Bolton Wanderers severe betting ties as industry reacts to sponsor ban

Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …

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VBET boosts Ukraine profile with FHU partnership

VBET has further enhanced its branding in the Ukrainian market after signing a partnership with the Ukrainian Ice Hockey Federation (FHU). The collaboration – which includes title sponsorship of the Ukrainian national ice hockey team – builds on the firm’s ongoing marketing activities, including Ukraine-focused partnerships with both the Ukrainian Premier League (UPL) and the Ukrainian Football Cup, commencing with …

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