Belgium’s six regulated gambling operators have signed a duty of care agreement, ushering in a new prevention policy for the national industry based on four pillars. The six members of the Belgian Association of Gaming Operators (BAGO) – Ardent Group, BetFirst, Golden Palace, Star Casino, Kindred and Napoleon – signed the agreement earlier this week. Now that the new policy has …
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Circus to offer ‘new life’ for Brussels Basketball club as main sponsor
GAMING1’s flagship brand and entertainment branch of Ardent Group, Circus, has been named the main sponsor of Brussels Basketball club. The agreement, which sees the club rebranded as Circus Brussels Basketball, sees the operator aim to ‘breathe new life into the club’ following the arrival of Belgian international Kevin Tumba. Emmanuel Mewissen, CEO of Ardent Group, commented: “Our group has …
Read More »GAMING1’s Circus Cup sees Ronaldinho return to the field
GAMING1 has announced that its upcoming Circus Cup gala match will see Ronaldinho, the 2005 FIFA World Player of the Year, return to football. The Belgian sports betting brand’s unique game is taking place tomorrow at the Ghelamco Arena in Ghent in Belgium and will see KAA Gent take on Standard de Liège. It is seen as a way of …
Read More »CVC strengthens Belgian position by supporting Gaming1 expansion
CVC Capital Partners has partnered with Gaming1, the Belgian Ardent Group’s entertainment brand, supporting the next phase of the latter’s growth strategy. As a result of the collaboration between CVC and Gaming1’s majority shareholders, the US-based global investment firm will provide the international gambling group with ‘expertise’ to support its growth strategy. Gaming1 is currently active in nine countries, including …
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