February 24, 2015
Celebrating the TV soap opera’s 30th anniversary, EastEnders ‘Live Week’ drew in UK viewer figures of +10 million and created mass audience engagement with social media. Having finished, the event has been described by commentators as a game changer UK TV and Entertainment. Team SBC discussed EastEnders ‘live week’ with Paul Reilly Managing Director of marketing and SEO insights company …
Read More »February 20, 2015
UK bookmakers have claimed that an astonishing £80 million has been wagered on the BBC EastEnders Lucy Beale ‘whodunnit’ TV special, as UK TV audiences tuned in to find out who was behind the TV characters murder. The wagering figures placed on the EastEnders live week TV plot line, celebrating the shows 30th anniversary has left UK bookmakers astounded, as …
Read More »February 19, 2015
A rush of bets placed on EastEnders character Billy Mitchell (played by actor Perry Fenwick), has led to bookmakers questioning whether the soap opera’s live episode plotline has been leaked. On Wednesday bookmakers Ladbrokes, Boylesports and Paddy Power reported that they had been inundated with big money requests on Billy Mitchell to be revealed as the killer of Lucy Beale. …
Read More »February 17, 2015
EastEnders the UK’s most viewed TV soap opera’s latest ‘whodunit’ mystery storyline is set to grip the UK TV public. Celebrating its 30th anniversary this week the TV show will air its first ever ‘live episode week’, were the show’s climax will reveal the killer of Lucy Beale. EastEnders ‘live episode week’ has been described as the biggest event in …
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