Paddy Power and Peter Crouch have continued their long-running collaboration with a new humorous TV commercial, promoting the firm’s BetBuilder product now that football is back on screens. Taking a sports betting focused spin on traditional romcoms, the ‘Love Football, Intimately’ TV spot has been produced by the Flutter Entertainment sportsbook brand’s advertising agency partner Droga5. A long-time collaborator in …
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Not Normal…Betting app Kwiff launches ‘oddball’ UK marketing campaign
Next generation betting app Kwiff has launched its first UK media campaign ‘It’s Perfectly Normal’ seeking to boost coverage of its ‘super charged’ odds services. The surreal campaign has been developed by London creative agency Droga5, who detailed to marketing news sources that it wanted to create a ‘new tone’ for betting adverts which face a number of messaging/promotional restrictions. …
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