Tag Archives: data analytics

Is there too much data for marketeers?

A survey of senior marketers has revealed that the over whelming majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. A Data Dilemma study of 151 UK senior marketers in August last year, also found that 80% believe they need to make significant inroads …

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Equotion announces funding round success and Graham Martin as Chairman

Yorkshire based firm Equotion Ltd has announced two major pieces of news for the company this week. The first is the completion of a significant funding round and the second the appointment of Graham Martin as Non-Executive Chairman. Martin is the Founder of Bonne Terre, the licence holder for Sky Betting & Gaming, and he joins CEO James Waterhouse, Chief Data Scientist …

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Bet Buddy – How responsible gaming measures can be brand enhancing

Scott Longley spoke to Bet Buddy founder Simo Dragicevic for SBC to explore how analytics can be used for identifying problem gambling behviour and the benefits of such an approach. We know that the online gambling industry has fallen for data analytics in a big way. What it offers operators in terms of knowing the customer and being able to …

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