Tag Archives: Darren Small

Sportradar has reported that its automated odds recalculation tool, Alpha Odds, delivered an average profit increase of 10% for clients in 2023, compared to the performance of its conventional odds product.  The tool, which allows operators to generate bespoke betting prices in line with their risk exposure and liabilities, was launched in 2022 and boasts a client roster of more …

In Sportradar’s latest blog, SVP Managed Trading Services Darren Small discusses how the firm’s next generation trading and risk-management tools can be used to optimise sportsbook operations in time for August’s big kick off.  The Premier League season came to a close just over two weeks ago, but before the dust has had a chance to settle on Manchester City’s …

AI has really been at the forefront of sports betting conversation in recent years, but it is not a new technology – this observation was made by Andrej Bratko, Sportradar’s Managing Director of AI/BI, during a recent SBC Webinar. However, although the term itself dates back to the 1950s, making AI ‘almost as old as computing itself’ as a research …