SBC News Voice of the Sports Betting Industry
Sportradar has reported that its automated odds recalculation tool, Alpha Odds, delivered an average profit increase of 10% for clients in 2023, compared to the performance of its conventional odds product.
The tool, which allows operators to generate bespoke betting prices in line with their risk exposure and liabilities, was launched in 2022 and boasts a client roster of more than 60 betting operators around the world.
Leveraging Sportradar’s advanced artificial intelligence capabilities, the pricing models within Alpha Odds more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively, said the firm.
When combined with real-time and predicted liquidity, Alpha Odds allows operators to “maximise trading efficiency in line with their trading strategies”.
Darren Small, the company’s Senior Vice President of Managed Trading Services (MTS), said: “Since Alpha Odds introduction to the market in late 2022, Sportradar has transformed trading betting markets. The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate.”
Announcing the increase, the firm noted: “An analysis of 17 million betting tickets across 60 of Sportradar’s operator clients demonstrated the effectiveness of the artificial intelligence models within the odds recalculation service.
“Compared to the performance of the company’s conventional odds product, operators utilising the Alpha Odds solution were able to adjust their betting prices in ‘real-time’ to stabilise their trading operations and improve trading efficiency by 11%.”
The financial reconciliation aspect of Alpha Odds has recently been independently certified by auditors PwC, with the solution achieving the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems.
