Tag Archives: Cristiano Ronaldo

Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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Ebbe Groes, EveryMatrix: Locking in the margin

EveryMatrix

With domestic European football just underway and the realisation that Qatar 2022 will be here before we know it, Ebbe Groes, Group CEO at EveryMatrix, digs into the vital issue of sportsbook profitability.  Whether it is professional football, table tennis or FIFA, one aspect of a sports fan’s passion is always placed above all else. It isn’t the skill of …

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Betclic enhances Portugal visibility through basketball deal

Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate prior to the forthcoming sporting …

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LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …

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Serie A secures UK coverage with BT Sport deal

Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …

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LiveScore enlists Cristiano Ronaldo as global brand ambassador

Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …

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Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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Inside Edge: England’s revenge bid and Ronaldo goes for 100

Cristiano Ronaldo (POR), JUN 9, 2019 - Football / Soccer : UEFA Nations League final match between Portugal 1-0 Netherlands at the Estadio do Dragao in Porto, Portugal. (Photo by Mutsu Kawamori/AFLO)

Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we go from Cristiano Ronaldo and his bid to join the international 100-club, to England’s revenge mission in Reykjavík and Serena Williams’ latest attempt at matching Margaret Court’s 24-time Grand Slam record in New …

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Better Collective Spotlight: France’s final World Cup push tops tipster roundup on bettingexpert

bettingexpert

The World Cup semi-final between France and Belgium came out as the top match in 2018 across the bettingexpert tipster community. The match finished 1-0 at the Krestovsky Stadium, as Barcelona’s Samuel Umtiti scored the only goal to take Les Bleus into the final. As part of the Better Collective Spotlight series, SBC News also learned that France’s subsequent victory over …

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