Tag Archives: copenhagen

Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

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Non-Stop Better Collective lays out 2019 ‘US Vision’

Industry affiliate marketing network Better Collective has closed its first interim trading period as a Stockholm-listed enterprise, eyeing significant ‘future growth opportunities’ within the online gambling marketplace. Publishing its Q3 2018 trading statement (period ending 30 September), Better Collective detailed accelerated network growth, recording a 68% year-to-date revenue increase of €28 million (YTD2017: €17m). Better Collective’s expanding network achieved a corporate milestone …

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Better Collective Spotlight – CasinoVerdiener – Building an affiliate legacy

In the first of a new series – ‘Better Collective Spotlight’, SBC breaks down the marketing portals of leading industry affiliate publisher Better Collective. 2018 has been a marquee year for Better Collective’s enterprise, which has seen the company IPO on the Stockholm Nasdaq. SBC speaks to Lead Content Editor Karoline Hall on developing Better Collective’s first proposition, German-language casino …

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Danish new boys My4 seek to bridge betting’s social gap

Copenhagen-based start-up My4 is the latest industry incumbent to tackle betting’s social conundrum, seeking to change the ‘way people think of betting’. Led by former Telenor DK senior strategist Thomas Black, My4 is developing a betting/fantasy sports hybrid app, where users can participate in betting tournaments/challenges against friends, communities, and other players. To date Black and My4’s enterprise team have …

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Acquisitions strengthen Better Collective’s home market stance

Copyright: designer491 / 123RF Stock Photo

Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

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ESSA praises joint UK and France corruption pact

Copyright: kagenmi / 123RF Stock Photo

The United Kingdom and France have been lauded by international sports betting integrity body ESSA, for its ‘Declaration of Intention’ to target suspicious betting practises. The governments of the two nations are to share expertise and best practises, in order help to tackle issues such as sports corruption and match-fixing through illegal and irregular sports betting. As part of the …

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Follow the leader… Better Collective launches BetBehind

Industry affiliate Better Collective has confirmed the launch of its latest sports betting product BetBehind, an enhanced ‘auto-betting tool’ which allows users to instantly back the best tipsters from its extensive player/tipster community on bettingexpert.com. Detailing the release of BetBehind, Better Collective development states that it has brought ‘outside industry utility’ to sports betting user engagement, with the company focusing on …

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Proven Player… Better Collective lands 7th Børsen Gazelle

Leading industry affiliate Better Collective continues to be recognised as one of Denmark’s fastest growing and most dynamic enterprises, having secured its seventh consecutive Børsen Gazelle Award. Developed by Danish business publication Børsen, the Gazelle Awards recognise the nation’s fastest growth enterprises, who have displayed consistent value for investors and stakeholders. The impressive places Better Collective amongst an elite small …

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Ninca90 secures back to back World Tipster titles

Nemanja Dojcinovic, also known by his community name of Ninca90, has been named World Tipster Champion 2017 by bettingexpert.com. The defending champion made a total of 7,123 tips and secured a total unit profit of 5,268, with 54.3% of his winning tips coming from Basketball, followed by football (31.9%), handball (6.4%), tennis (5.3%) and ice hockey (2.1%). Dojcinovic secured a €10,000 …

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UK is the first stop for new football pools start-up Kiggit

Copenhagen-based start-up Kiggit has announced the launch of its football pools betting app for the UK market, having been approved a UK Gambling Commission (UKGC) License last September. Founded by CEO Jakob Hagemann, Kiggit aims to bring football pools to the social media generation. Hagemann describes the product as a ‘hybrid product, where the Betfair Exchange meets The Football Pools …

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