Tag Archives: copenhagen

Vita Media acquires AffiliSearch to expand OMG network 

Vita Media Group has disclosed that it has acquired pan-European igaming affiliate network AffiliSearch for an undisclosed fee.  The Copenhagen-based igaming publisher and lead generation business will move to enlarge its OMG Affiliate network integrating AffiliSearch’s assets and inventory. Updating stakeholders, Vita branded the acquisition of AffiliSearch as strategically significant in helping the company diversify and improve its commercial offering …

Read More »

Danish gambling abides by new advertising complaints board 

Strengthening the ‘code-of-conduct on advertising’, Danish operators have launched ‘Spilreklamenævnet’ – an independently managed complaints board monitoring gambling advertising and media.  The founding of Spilreklamenævnet forms part of planned advertising directives for Danish Gambling announced in 2018, which saw regulated incumbents pledge to observe new binding code-of-conduct protections on gambling advertising.     The complaints board will be managed by Danish professional …

Read More »

Spillemyndigheden to block 55 unlicensed websites targeting Denmark

Spillemyndigheden, Denmark’s gambling regulator, has secured a court approval to block 55 websites that had been operating without the relevant licences in the country. This is the highest single number of sites to be closed off since the regulator began intercepting illegal websites in 2012. Including the 55, it has now blocked a total of 145 domains to date. Spillemyndigheden …

Read More »

Genius Sports wins DK Injunction against FirstPlay for staff poaching & IP encroachment

Genius Sports has won a Danish injunction order against rival data supplier FirstPlay A/S related to the duplication of its business model, poaching of staff and theft of business-sensitive information. The Copenhagen filed injunction accused FirstPlay of unethical business practices, poaching Genius Sports talent to acquire IP secrets and further business-sensitive data in order to establish a new sports data …

Read More »

Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

Read More »

Non-Stop Better Collective lays out 2019 ‘US Vision’

Industry affiliate marketing network Better Collective has closed its first interim trading period as a Stockholm-listed enterprise, eyeing significant ‘future growth opportunities’ within the online gambling marketplace. Publishing its Q3 2018 trading statement (period ending 30 September), Better Collective detailed accelerated network growth, recording a 68% year-to-date revenue increase of €28 million (YTD2017: €17m). Better Collective’s expanding network achieved a corporate milestone …

Read More »

Better Collective Spotlight – CasinoVerdiener – Building an affiliate legacy

In the first of a new series – ‘Better Collective Spotlight’, SBC breaks down the marketing portals of leading industry affiliate publisher Better Collective. 2018 has been a marquee year for Better Collective’s enterprise, which has seen the company IPO on the Stockholm Nasdaq. SBC speaks to Lead Content Editor Karoline Hall on developing Better Collective’s first proposition, German-language casino …

Read More »

Danish new boys My4 seek to bridge betting’s social gap

Copenhagen-based start-up My4 is the latest industry incumbent to tackle betting’s social conundrum, seeking to change the ‘way people think of betting’. Led by former Telenor DK senior strategist Thomas Black, My4 is developing a betting/fantasy sports hybrid app, where users can participate in betting tournaments/challenges against friends, communities, and other players. To date Black and My4’s enterprise team have …

Read More »

Acquisitions strengthen Better Collective’s home market stance

Copyright: designer491 / 123RF Stock Photo

Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

Read More »

ESSA praises joint UK and France corruption pact

Copyright: kagenmi / 123RF Stock Photo

The United Kingdom and France have been lauded by international sports betting integrity body ESSA, for its ‘Declaration of Intention’ to target suspicious betting practises. The governments of the two nations are to share expertise and best practises, in order help to tackle issues such as sports corruption and match-fixing through illegal and irregular sports betting. As part of the …

Read More »