UK is the first stop for new football pools start-up Kiggit

Copenhagen-based start-up Kiggit has announced the launch of its football pools betting app for the UK market, having been approved a UK Gambling Commission (UKGC) License last September.

Founded by CEO Jakob Hagemann, Kiggit aims to bring football pools to the social media generation. Hagemann describes the product as a ‘hybrid product, where the Betfair Exchange meets The Football Pools ’.

The ambitious start-up has launched apps on iOS and Android devices. Users can generate their own pools and play against friends or they can join one of Kiggit’s community pools.

Kiggit’s founding team stated that it wanted to test its product, within the World’s most competitive online gambling market. Hagemann commented on his firm’s first release;

“We got some interesting user data that tells us we need to focus on Kiggit’s own pools, and then allow users to invite friends on to them rather than focusing on users creating their own. It is a UX and design matter and we are now updating the app according to feedback and data. We have proven our platform works and we are now going to focus on the user acquisition side”.

Should Kiggit gain traction in the UK betting market, Hagemann states that his team will than aim to launch in its home market of Denmark

“It’s a great feeling to be live, but we want to challenge the big guys now, so we need to keep moving. We are now looking to secure the next round of funding that will help us launch commercially in both the UK and Denmark”.