January 12, 2023
Estonian sports betting company, Coolbet, has begun its sponsorship of Chilean football club Colo Colo. The Macul-based operator officially closed the sponsorship of the team in June 2022, in exchange for $3m for two seasons, with the possibility of renewing for another two years. This makes it the largest partnership in the history of Chilean football, potentially leaving Colo Colo …
Read More »July 15, 2022
Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands. Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …
Read More »January 14, 2022
Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America. The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …
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