Tag Archives: Coldzera

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital rights, club merchandise, access to …

Parimatch Tech has expanded its sports sponsorship portfolio by signing a partnership with Chelsea FC covering the next three-seasons. Under the terms of the agreement, Parimatch will leverage digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League holders.. In addition to utilising the West London club’s ‘bold and ambitious brand’, …

Parimatch has strengthened its foothold in esports via a partnership with the Ukrainian Esports Federation (UESF), ahead of an upcoming Counter Strike: Global Offensive (CS:GO) and Dota 2 championship. The UESF Parimatch Championship of Ukraine will commence on 17 July, beginning with an online segment which will conclude on 3 October, whilst the Grand Final will take place in Kyiv’s …

Esports has become an increasingly popular form of entertainment in recent years, with more fans now wagering on the outcomes of various different events. As with many other sports and forms of entertainment which act as betting commodities, this has not only generated revenue for the industry, but has also brought about unique challenges with regards to player safeguarding – …

Betting technology company Parimatch has maintained its strong market position in esports by extending its cooperative partnership with Team Spirit. Under the terms of the contract, Parimatch will remain the title partner of Team Spirit  – which is one of the three most popuar in the CIS region – and will see its logo placed on the front, back and …