Tag Archives: Clever Advertising Group

Learn about the latest affiliate marketing trends and acquisition strategies in the ‘Affiliate, Marketing & Media Zone’

SBC News Learn about the latest affiliate marketing trends and acquisition strategies in the 'Affiliate, Marketing & Media Zone'

Affiliate, media and marketing professionals will gather in the dedicated zone at SBC Summit Barcelona 2022 to discuss the latest strategies, trends and regulatory challenges in affiliate marketing.  The exhibition floor at the Summit, which takes place at Fira Barcelona Montjuïc on 20-22 September,  will feature major companies such as Bet365, CasinoGuru News, Ebet, Kaizen Gaming, Melbet, Videoslots and XL …

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SBC Digital Summit CIS: Key to staying afloat is diversifying products

SBC News SBC Digital Summit CIS: Key to staying afloat is diversifying products

In what has been an ‘unbelievable year’ for betting operators and media and marketing companies alike, the vast majority of firms believed that they had benefited from the after effects of COVID-19, as was the consensus from the guest speakers at the SBC Digital Summit CIS event. Mark McGuinness, Director of Marketing and Customer Success at Dam Mad Media and …

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KaFe Rocks: COVID-19 allowed us to reflect for the future

SBC News KaFe Rocks: COVID-19 allowed us to reflect for the future

The global health pandemic has caused shockwaves across the entire gambling industry, with widespread restrictions imposed on retail operations forcing companies to shift their focuses towards other avenues, albeit temporarily, to sustain themselves during this tumultuous year. But as live sport starts to resume and retail bookmakers start opening up their stores, the discussion has turned towards how the industry …

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Better Collective’s Jesper Søgaard: Cultivating a sustainable affiliate model

SBC News Better Collective's Jesper Søgaard: Cultivating a sustainable affiliate model

Gaining a foothold is difficult in any industry, but this rings particularly true for igaming affiliates. It’s a sector that is subject to regular upheaval, with regulatory changes and compliance focuses often forcing firms to change their whole business model at the drop of a hat. We caught up with Better Collective CEO Jesper Søgaard to find out how to …

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Digital experts join Affiliate Insider Bootcamp lineup

bootcamp

More than 100 sports betting affiliate entrepreneurs will be attending the Affiliate Insider Bootcamp, running alongside next month’s Betting on Football conference. Held at Stamford Bridge in just four weeks’ time (21 March), the first edition bootcamp event, designed to help affiliates in the sports betting industry growth hack and gain expert knowledge around digital growth, has attracted sponsorship from …

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New sponsors secured for inaugural Affiliate Insider Bootcamp

Intertops - AIB

Intertops and Optibet (Lifland Affiliates) have signed up to sponsor the Affiliate Insider Bootcamp (AIB) at this year’s Betting on Football conference (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the AIB is the first unique affiliate bootcamp from Affiliate Insider, the new affiliate news, training and events focused business launched by Lee-Ann Johnstone. Intertops …

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Nomination deadline draws near for expanded SBC Awards

Nomination - SBC Awards

Nominations have been flying in for this year’s SBC Awards, sponsored by OPTIMA, which takes place on Tuesday 5 December at the stunning Artillery Garden in central London. The fourth edition of this event, designed to recognise excellence across the sports betting industry, will be centred around the presentation of 11 Operator/Affiliate awards and 17 Supplier awards. The process of …

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Exploring the possibility of affiliate licensing at #boscon2017

SBC News Exploring the possibility of affiliate licensing at #boscon2017

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …

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Sky Bet’s Affiliate Hub closure due to ‘increasingly tough enforcement stances’

Affiliate updates

Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …

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XL Media’s Ory Weihs addresses the new business landscape for affiliates at #boscon2017

affiliates

A quartet of ‘Super Affiliates’ will be at Betting on Sports 2017 to discuss how the affiliate sector has become a primary gatekeeper for operators seeking new business. The day one ‘Leaders in Betting’ track session at #boscon2017 features four experts in ‘Navigating the new business landscape’, from XL Media CEO Ory Weihs to Better Collective CEO Jesper Soegaard, Clever …

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