Henry Chappell is the CEO at Pitch Marketing Group, and appeared on the ‘Different ball game’ panel at the recent Betting on Sports (BOS) conference in London to discuss how betting can create partnerships with sports to reach a new audience. We caught up with him to find out about his BOS conference experience, learn more about the Pitch-created ‘Switching …
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Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …
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The Premier League fixtures were revealed yesterday to little fanfare due to the ongoing European Championships. Accordingly William Hill has also released its odds for these opening games, with Leicester City priced at 10/11 to beat newbies Hull City. The more interesting odds on show though are those for the overall league winner. Leicester themselves are priced at 25/1 to …
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A pensioner stands to win more than £60,000 from spread bets placed on Leicester City at the start of the season, should the Foxes finish top come May. The retired man, who lives in Yorkshire, backed Claudio Ranieri’s side on spread betting company Spreadex’s Premier League Index. The Index pays out on the top five placed clubs at the end …
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William Hall has reported that a fan in Leicester has decided to cash in on his bet for the Foxes to win the Premier League title to the tune of £29,788. The customer had placed a £20 each way bet after the first round of Premier League fixtures with odds of 2500/1. He stood to win £51,600 if Claudio Ranieri’s men can hold …
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Thanks to a selection of bets placed during the first four months of the season, bookmaker Sky Bet stands to pay out £5m if Leicester maintain top spot and win the Premier League title this season. Twenty Sky Bet customers will win a combined £1m if Claudio Ranieri and his men do what was deemed the impossible. A single punter stands to win …
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