Tag Archives: Cincinnati Bengals

Low6 unveils new brand identity to reflect B2B ambitions

SBC News Low6 unveils new brand identity to reflect B2B ambitions

Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …

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Low6 cites YouTuber focused marketing for UltimateFan success

SBC News Low6 cites YouTuber focused marketing for UltimateFan success

Low6 has reported it has achieved commercial targets for its UltimateFan offering, an app that operates fantasy sports platforms across a range of international sports. Launched last summer before the rescheduled UEFA 2020 European Championships, UltimateFan has now been installed over 150,000 times, and was further bolstered by the beginning of the 2021/22 National Football League (NFL) season. In the …

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Low6 completes $5m funding round ahead of IPO

SBC News Low6 completes $5m funding round ahead of IPO

UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market.  In …

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Metric Gaming: Operators can make American football great again

SBC News Metric Gaming: Operators can make American football great again

With interest in the NFL surging and a franchise planned for London, Metric Gaming chief executive Martin de Knijff looks at the implications of the sport’s irresistible rise in the UK. The record NFL crowd at September’s Wembley fixture between the Baltimore Ravens and Jacksonville Jaguars illustrated once more that American football is winning over Europe. 84,592 attended the game …

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