BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …
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SBK continues support for horse racing in three Doncaster sponsorships
SBK, a sportsbook app created by Smarkets, is sponsoring three races at Doncaster today including the inaugural SBK Gold Trophy, 90 minutes before the Cheltenham Gold Cup. Additionally, SBK has boosted the prize money of the SBK Gold Trophy at Doncaster today which means it is now being named as the richest class four jumps race for a decade – …
Read More »BresBet launches app to progress with expansion plans
BresBet has announced the launch of its new app, marking the sports betting operator’s debut in the mobile gaming space, having so far offered online, retail, telephone based services. Detailing the move as the next stage in its expansion strategy, the Sheffield-based firm – established last year – has made the app available to iOS users, whilst it is currently …
Read More »Spotlight enhances retail offering with new display screens
Spotlight Sports Group has announced the launch of a new display screen for betting shops, strengthening its retail product range. The display screens will feature integrated content from the Racing Post, combining the paper’s horse racing, virtual racing and greyhound material with enhanced navigation and zoom functionalities. “We design these products to ensure they cater for all betting shops, regardless …
Read More »Cheltenham expands broadcasting and sponsorship agreements
This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …
Read More »Countdown to Cheltenham: Star Sports on why they ‘do not bet on an opinion’
The Countdown to Cheltenham is almost over, and with only a few hours until the prestigious Jumps event gets underway, jockeys are already saddling up for The Sky Bet Supreme Novices’ Hurdle Race. We spoke with Ben Keith, Founder of Star Sports, and Head of PR Luke Tarr to discuss how they are getting ready for the event both on and …
Read More »Ladbrokes named as new sponsor for King George VI Chase
Ladbrokes has confirmed that it has been named as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival, after inking a new five-year partnership. The King George VI Chase – the most prestigious Grade 1 chase after the Cheltenham Gold Cup – was previously sponsored by Kindred Group’s 32Red. Simon Clare, Ladbrokes Coral PR Director, …
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