Spotlight enhances retail offering with new display screens

Spotlight Sports Group has announced the launch of a new display screen for betting shops, strengthening its retail product range.

The display screens will feature integrated content from the Racing Post, combining the paper’s horse racing, virtual racing and greyhound material with enhanced navigation and zoom functionalities.

“We design these products to ensure they cater for all betting shops, regardless of size,” said Alan Pepperell, Retail Director. “This release is our most significant to date with the launch of our latest content and the functionality of the screen.

“On one screen a customer can now get trusted Racing Post form, data and tipping on all the day’s racing from Britain, Ireland and across the world with our international racing coverage. Added to this, punters can now get early prices and morning tipping for every race and in-depth racing coverage with our big-race specials.”

The new product is the only betting shop display screen to feature Racing Post content, in addition to functioning as an early price screen as a result of an integrated odds feed with live content.

Additionally, the release features a ‘big-race-special section’ focusing on major fixtures such as the Grand National and the Cheltenham Gold Cup, providing in-depth tipping via its interactive display.

Entain is the first operator to begin the roll out of the screens in its retail shops, starting with ten Ladbrokes and Coral venues, whilst Joe Jennings also began to integrate the display in two shops this week.

“It’s been an incredibly tough year for betting shops and I truly hope we’re coming out the other side of it now,” Pepperell added.

“Throughout the past year of the pandemic we have kept dialogue as open with our retail customers as possible to ensure we are catering to their needs. This new display is based on their customer feedback and we know the latest functionality will improve their in-store betting experience.”

Spotlight’s new product follows the launch earlier this month of its Superfeed offering for the US sports markets, providing a feed of betting and editorial data covering the four major American leagues.

The group is currently in the process of expanding its US operations, rebranding itself around the three ‘key service areas’ of betting content, media partnerships and trade solutions, having established itself after evolving out of the Racing Post.

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