Successfully making a market debut is a key challenge expanding operators must overcome, and strong technological support and coordination is paramount. In an interview with SBC News and GamblingTV, kwiff CEO Charles Lee, provided a breakdown of his firm’s tech stack and platform development and how this is applied to different market conditions. A Malta-based enterprise, kwiff is active in …
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Europe’s betting industry has seen major innovations driving revenue over the past two decades, but in recent years the key changes are taking place in back offices. This was the view of the SBC Leaders panel at Betting on Sports Europe (BOSE). Kicking off the three-day event, a diverse group of industry experts discussed past, current and future trends in …
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Executives from major international sportsbook operators are set to gather in London for Betting on Sports Europe 2022 on 7-9 June, when preparations for the Qatar World Cup will be central to the discussions. The conference and exhibition moves from its long-term home at Stamford Bridge and will instead be staged at nearby Twickenham Stadium, the home of English rugby. …
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Kwiff has entered into a new partnership with BannerNow, leveraging the company’s advertising programme with the aim of strengthening its content production. By utilising BannerNow’s tool, kwiff intends to develop highly personalised and ‘timely’ content for its customers, with the solution functioning as a canvas for ad creation. Additionally, BannerNow will offer its Decision tree module to promote …
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Sports betting service kwiff has stated that it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution. The partnership has seen kwiff incorporate the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user acquisition by further optimising its …
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Sports betting service Betkwiff has strengthened its standing within the Isle of Man as the company renews its B2C operating licence. The company, launched in 2015 by Anders Ström and Karl Engström – the respective Founder and Co-Founder of Unibet, detailed that it aims to open ‘opportunities for international traffic’ following its renewal. Commencing on his firm’s renewal of its …
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Mobile bookmaker Kwiff has announced an ‘industry-first’ by launching its proprietary-built ‘supercharged cash-out service’. Launched this July to coincide with the majority of global sports leagues recommencing their competitive calendars, Kwiff will allow all customers to ‘supercharge’ their cash-out returns delivering optimal value to its betting markets. “Any Cash Out can now be Supercharged, putting our customers in control of …
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Mobile bookmaker Kwiff has optimised its racing audience capacities by integrating Racing Post content solutions. Starting this week, all Kwiff racing markets will feature in-depth Racing Post analysis and insights provided by the publisher’s ‘data-filled racecards’. Agreeing terms on a comprehensive content package, Kwiff’s UK and international racing markets (South Africa and UAE) will be supported by Racing Post’s high-quality …
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Kwiff the sports betting app which ‘supercharges player odds’, has confirmed the appointment of Charles Lee as new Chief Executive Officer, effective since the start of 2020. Lee is promoted to CEO, having formerly served as Kwiff’s Head of Sportsbook (2018-2019), and will be tasked with leading the enterprise next stage of commercial development as the London based start-up seeks …
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