Tag Archives: CBS Sports

William Hill confirms exclusive CBS Sports arrangement

FTSE250 bookmaker William Hill has confirmed that it has secured a US market strategic partnership with CBS Sports Networks, becoming the national broadcaster’s exclusive ‘sportsbook and wagering data provider’. Confirming weekend news reports, William Hill secures exclusive rights to ‘promote its brand’ across CBS Sports networks, the flagship sports entertainment division of the newly formed ViacomCBS global media conglomerate. The …

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William Hill advances US agenda with imminent CBS Sports deal

FTSE250 bookmaker William Hill Plc is reported to be in the ‘final stages’ of announcing a forthcoming landmark US partnership with national broadcaster CBS Sports. This weekend, The Sunday Times reported that William Hill governance would imminently announce its tie-up with CBS Sports – the sports entertainment division of the newly formed ViacomCBS global media conglomerate. The partnership will see …

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CBS Sports launches dedicated betting program ‘SportsLine Edge’

US sports broadcaster CBS Sports (CBS Networks) has launched its new interactive TV show ‘SportsLine Edge’, developing content for sports betting and daily fantasy sports audiences. SportsLine Edge was launched last weekend on CBS Sports HQ streaming service, in time for the start of the new NFL season. CBS Sports details that it will deliver up to eleven hours of …

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