Tag Archives: Cassie Brickman

As sports bettors continue to become more sophisticated and have more and more  player-focused resources at their disposal, the need to foster acquisition and player loyalty through seamless customer journeys and unparalleled customer service is proving paramount.  SBC’s Affiliate Leaders recently sat down with Cassie Brickman, CEO of Betting Hero, ahead of her appearance at the Canadian Gaming Summit. Discussions …

SBC is celebrating the tremendous success of the SBC Summit North America conference and tradeshow that set a new record for the organizer by attracting over 3,000 attendees on May 9-11 at the Meadowlands Exposition Center, New Jersey. Widely recognized as the premier gathering for North American iGaming and sports betting companies, this remarkable event featured three action-packed days filled …