Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region. Europe has always been a strong market for Clever Advertising. It is where our story began, and where we will continue to add new chapters in our journey for many, many …
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Mike Broughton, CTO at Flows, talks to SBC News regarding the crucial topic of developing a tech solution, the challenges encountered and why Flows is best placed to help meet any requirements. SBC News: To kick things off, could you talk about the concept of, and thought processes behind, a strategy of developing technology purely from scratch? Mike Broughton: Sometimes …
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Writing for SBC News, Marcos Oliveira, Chief Operations Officer at Clever Advertising, discusses the reasons why Canada presents a huge opportunity for the company, and how brands can best capitalise on major sports events in 2024. Oh, Canada! Where do we even begin? Following the introduction of a regulated gambling framework in Ontario back in April 2022, it’s safe to …
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At a bustling ICE London, Fast Track CEO Simon Lidzén talked to SBC News about a slogan that is so synonymous with the engagement platform, the current state of CRM, the importance of delivering truly unique experiences, what the future holds for the company and much more. SBC News: What is meant by ‘the future of CRM’ being synonymous with Fast Track, …
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As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In the conclusion of a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and …
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As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and much more, will …
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Product differentiation and fan engagement are staples of today’s digital world, and such concepts must be embraced to ensure that organisations don’t get lost in the crowd, believes Jason Angelides, Founder and President of Epoxy.ai. In a wide ranging conversation on the show floor of the recent SBC Summit Latinoamérica, Angelides addresses the cost savings to be felt by correctly …
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Betting shops have been given the green light to reopen their doors in tier three areas in England once the current national lockdown restrictions are eased. Prime Minister Boris Johnson confirmed the move as he set out details of how England will come out of the national lockdown from 3 December. The announcement has been welcomed by the Betting and …
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The Betting and Gaming Council (BGC) has shown its support for the ‘science-led approach’ taken by the Welsh government, which has allowed betting shops and casinos to reopen their doors following the country’s two week ‘fire break’ lockdown. As of yesterday, 360 betting shops and four casinos in Wales were given the green light to reopen their doors, with a …
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Casinos have outlined plans to ‘avoid catastrophic closures’ and potential job losses by offering to halt the sale of alcohol within their venues. It comes after Nicola Sturgeon’s announcement that casinos and hospitality venues across the central belt of Scotland will close their doors following a recent surge in coronavirus cases. While the measures have attracted criticism from the hospitality …
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