Tag Archives: BTSport

Svenska Spel recruits Red Bee Media to power PMU live streams

SBC News Svenska Spel recruits Red Bee Media to power PMU live streams

Svenska Spel has employed London-based live streaming solutions provider Red Bee Media to develop a tailored OTT viewing service for its recently secured racing partnership with France’s PMU. Announced at the start of September, Svenska Spel agreed to significantly expand its racing content and markets, securing full access to all PMU daily racing fixtures to be broadcast live across its …

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SportPesa showcases its intensity with ‘Take Every Opportunity’

SBC News SportPesa showcases its intensity with ‘Take Every Opportunity’

Kenyan betting group SportPesa has launched its first UK multi-media marketing campaign ‘Take Every Opportunity – #Makeitcount ’ developed under the creative guidance of sports marketing agency Chime Sports London. Launched this week across BT Sport football programming (EPL & Champions League matches) SportPesa marketing details that it seeks to showcase the high intensity the new betting brand will bring …

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Power Play… Sky secures majority of Premier League 2019-2022 broadcast rights

SBC News Power Play... Sky secures majority of Premier League 2019-2022 broadcast rights

The English Premier League has sold the majority of its TV matchday broadcast rights for the period spanning 2019-2022. Updating stakeholders, Premier League governance details that it has sold two live broadcast packages to Sky Sports and BT Sport for a total sum of £4.46 billion. The Premier League still has two packages with a combined 40 matchday broadcasts remaining …

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