Scientific Games has expanded the capacity of its sports betting aggregation platform OpenArena (formerly OpenMarket) by providing its partners with access to OtherLevels’ customer engagement solution. Launched in 2020, OpenArena is a ‘one-stop marketplace’ providing access to products from Scientific Games and its portfolio of partners, including those focused on sports betting intelligence, as well as data feeds and trading …
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Genius Sports Media & OtherLevels strike omni-channel marketing partnership
Genius Sports Media, the publishing and advertising arm of Genius Sports has partnered with marketing optimisation platform OtherLevels to develop a unified, omni-channel and personalised marketing solution for betting incumbents. The partnership will see Genius Sports Media become the exclusive distributor for direct sales of OtherLevels in-play messaging components for the betting sector. In addition, Genius Sports Media will bolster …
Read More »OtherLevels: Brendan O’Kane – Customer expectations will be the driving force for innovation
Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …
Read More »OtherLevels launches personalised real-time solution
Digital marketing and messaging platform, OtherLevels Holdings Limited, has launched its new real-time module which enables igaming operators to carry out in-play engagements. OtherLevels In-Play 2.0 will offer an automated, real-time solution that combines event feeds, live odds, condition evaluation, dynamic message content and smart segmentation which will be developed using historical betting data. Brendan O’Kane, Managing Director for OtherLevels, …
Read More »OtherLevels lauds “great opportunity” ahead of #BOSWEEK
In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …
Read More »Betting on Football delivers blueprint for player props perfection
Perform Group and Sky Bet will join forces at this week’s Betting on Football (20-23 March) to expose what’s changed to drive the boom in betting on player and team stats. Featuring SVP of Perform Betting Shane Gannon, Sky Bet Head of Trading Andy Wright and Opta Chief Analyst Duncan Alexander, ‘Opta and Sky Bet’s blueprint for player props perfection’ …
Read More »Brendan O’Kane – OtherLevels – A winning strategy
An operator whose in-play messaging isn’t personalised to bettors or tailored to the circumstances of the game is leaving revenues on the table, according to OtherLevels CEO Brendan O’Kane. With this summer’s football World Cup set to generate record turnover for the sports betting industry, the race to capture the hearts and minds of bettors around the globe will be …
Read More »OtherLevels announces sports betting messaging platform
Multi-channel messaging platform OtherLevels has unveiled its new in-play messaging module, designed to provide a more personalised live sports betting experience and boost revenues for operators. Launched ahead of this year’s World Cup in Russia, the platform allows online sportsbooks to dynamically deliver messages promoting their latest in-play odds during live football or other sporting fixtures. The real-time solution automatically …
Read More »Betfred.com and OtherLevels agreement extended
OtherLevels has seen its partnership with Betfred.com extended, with the UK facing bookmaker to take on the supplier’s entire portfolio of player engagement messaging services. OtherLevels’ app and web push, interstitials, and rich inbox communication techniques, designed to engage customers across a variety of devices and channels to increase lifetime value through messaging, are to be integrated. Russell Young, Commercial …
Read More »OtherLevels gets deeper with Salesforce Marketing Cloud
Updating the market, OtherLevels Holdings a specialist in enhanced web and mobile customer engagement has announced that it has formed a deeper integration with leading global CRM platform Salesforce. The expanded integration with Salesforce ‘Marketing Cloud’ platform will enable marketers to execute multi-channel campaigns by extending Salesforce customer journeys with OtherLevels’ app push. In turn, clients will gain better interstitial, rich …
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