Tag Archives: brendan o’kane

OtherLevels CEO Brendan O’Kane: Targeting users with second-generation messaging tools

Sportradar - Copyright: kbuntu / 123RF Stock Photo

Ahead of Betting on Sports 2017 (12-15 September), OtherLevels CEO Brendan O’Kane, part of the ‘CRM – Digital identity and marketing’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where operators and affiliates can work better together and what sports partnership has stood out over the last 12 months. SBC: Why …

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Betting on Data track explores the implications of artificial intelligence at #boscon2017

Betting on data

The latest developments in Artificial Intelligence, Live Betting Data and CRM will be tackled on the Betting on Data track – part of the Betting on Sports Conference by SBC Events (12-15 September). Asking the question: ‘How can AI be effective in terms of a sports betting environment?’, the first Betting on Data panel features the insight of CEOs from …

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TopBetta optimizes marketing capabilities with OtherLevels

Australia ASX-listed betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost its customer engagement. The partnership will see TopBetta integrate OtherLevels marketing provisions, optimising performance and customer targeting across its website and mobile devices. OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to …

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OtherLevels gains AUS $3.2 million in venture capital

Mobile focused digital marketing platform OtherLevels has confirmed that it has secured additional venture funding of AUS $3.2 million (€2.1 million). Updating the market, OtherLevels management detailed that the funding had been gained through a placement by institutional investors. The investment will see OtherLevels issue 22.9 million shares at a price of AUS $0.09 for each share placement. On receiving …

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OtherLevels secures deal with gaming app developer Gametech

OtherLevels Inc, an enterprise digital messaging platform, is pleased to announce a new deal with Gametech Ltd. Gametech has chosen OtherLevels to incorporate messaging capabilities into its portfolio of mobile apps, including Nenx, ProOptions, and other exciting products currently under development. Gametech will be using the OtherLevels platform to implement push notifications, messages sent from a centralised server to a …

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ICE 2014 Blog – Brendan O’Kane Post Mobile Acquisition Engagement

Brendan O’Kane CEO of OtherLevels mobile analytic and data gives ICE 2014 insight into post user acquisition retention and optimization of users on mobile platforms. O’Kane focuses on retention of new user during their first 90 days of engagement with new mobile products. O’Kane states that this is a key area, where igaming operators need to focus further resources in, …

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