Tag Archives: BGO

Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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UKGC and CMA push operators to prioritise commercial compliance

regulatory - Copyright: convisum / 123RF Stock Photo

In a joint letter published by The UK Gambling Commission (UKGC) and the Competition and Markets Authority (CMA), it has been emphasised that gambling firms must place more focus upon commercial law and compliance. The letter follows the conclusion of a ‘joint programme’ between the UKGC and CMA, which investigated suspected breaches of consumer protection law in the remote gambling …

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PlayOJO delivers ‘Brexit Facts’ with Luisa Zissman

Online casino operator PlayOJO has launched one of the industry’s most unique viral marketing campaigns, recruiting former Apprentice and Big Brother contestant Luisa Zissman as new spokesperson. Breaking industry norms, PlayOJO will not utilise Zissman to promote its online casino promotions, instead, the TV personality is set to present ‘the real facts about Brexit’. “In a series of short videos …

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Influencer marketing expert boosts AffiliateFEST agenda

AffiliateFEST

Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018. The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September). At just 22 years of age, Jeffries has already become …

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AffiliateFEST to provide “deep dive” insights from iGaming experts

AffiliateFEST

AffiliateFEST is the only event where iGaming affiliates pick up “deep dive” tangible insights from acquisition marketing experts, all speaking under non-disclosure agreement (NDA). Established in 2015, AffiliateFEST offers growth hacking content for affiliates focused on developing their acquisition marketing skills. The fourth edition of the event is being held at Hilton Olympia on Wednesday 19 September, as part of …

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Ian Sims – Rightlander: Understanding affiliate compliance as a critical discipline…

In 2018, industry affiliate marketing programs are building up their compliance capabilities, as all-around sector advertising faces further scrutiny from regulators and wider stakeholders. SBC speaks to affiliate marketing veteran Ian Sims, the Founder and Managing Director of Rightlander compliance software. Sims details why data and tech-led dynamics are the best tools to bridge the affiliate-to-operator compliance divide.      __________________ …

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‘Fair Spins’ – BGO commits to scrapping bonus wagering requirements

Backing its decision to ‘drop minimum wagering requirements’ on player bonuses, online casino operator BGO Entertainment (bgo.com) has launched new marketing campaign ‘Fair Spins’. Last September, BGO detailed that it would scrap ‘wagering requirements, maximum wins and maximum bets’ attached to its bonus promotions. Moving forward, the online casino will simply reward its active players through ‘real-cash bonuses’ or with …

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UKGC gets tough on Advertising standards fining BGO £300,000 for misleading affiliate promotions

Updating the market, the UK Gambling Commission (UKGC) has warned industry stakeholders that its body will not tolerate advertising falling ‘foul of social responsibility rules or deceiving consumers’. Stating its intent to improve industry advertising and promotional standards, the UKGC has imposed a £300,000 penalty on igaming operator BGO Entertainment Ltd (BGO) for misleading advertising on its own portal and …

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Cheshire-based player wins €7.4 million on NetEnt slot game

NetEnt - Copyright: davinci / 123RF Stock Photo

The Stockholm-listed casino games provider NetEnt AB has changed another life after a BGO player from the UK won €7.4 million on its Mega Fortune Dreams slot. The Cheshire-based player picked up the €7,437,199.55 windfall, becoming an instant multi-millionaire from a bet of just £1.25. His first plan for the ‘life-changing’ sum of money is to take his children on …

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Paris Hilton fronts new bgo UK advertising campaign

UK focused igaming operator bgo Entertainment has announced that reality TV star, DJ and billionaire heiress Paris Hilton is set to front its new UK TV advertising campaign. Hilton will promote BGO.com online casino services alongside long-time BGO sponsored celebrity Verne Troyer, best-known as Mini-Me from the Austin Powers movies. The operator’s new UK advertising campaign is set to go …

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