Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, our attention turns to the start of the road in Serie A and the Bundesliga, where Bayern Munich are primed for more domestic (and European) glory, as well as the likely US Open contenders …
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Inside Edge: Record-seeking Salah and La Liga market misconception
Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we check on Mo Salah’s pursuit of Teddy Sheringham’s opening day scoring record and the chances of a fast Premier League start for the promoted teams, before addressing the media hype around Barcelona’s (Messi …
Read More »Joe Lee: Data is king when it comes to launching new markets
The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power. Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …
Read More »Inside Edge: England’s revenge bid and Ronaldo goes for 100
Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, we go from Cristiano Ronaldo and his bid to join the international 100-club, to England’s revenge mission in Reykjavík and Serena Williams’ latest attempt at matching Margaret Court’s 24-time Grand Slam record in New …
Read More »Tipico boosts retail exprience with Bettorlogic content
Leading DACH-region bookmaker Tipico Sportwetten will enhance its betting shop engagement and all-round customer experience by utilising Bettorlogic content and analytics solutions. Securing a new partnership, Tipico will deploy Bettorlogic’s extensive betting content service across its entire German and Austrian retail portfolio. The agreement will see Tipico’s 1,200 betting shops upgraded with Bettorlogic’s comprehensive range of live updates and further …
Read More »Andrew Dagnall: Bettorlogic – Challengers survival is dependant on delivering stand-out propositions
March saw the latest instalment of SBC’s ‘Betting on Football Conference‘ where the hottest topics and opportunities from the sports betting industry were debated extensively. One of those hot topics centred on whether economies of scale are causing market stagnation. There have been a wave of operator failures of late that has seen SunBets, 188Bet and BetBright all fall short …
Read More »Andrew Dagnall: Bettorlogic – What Netflix & Spotify can teach betting incumbents…
As Industry platform and software developers seek to deliver the next level of betting consumer engagement and functionalities, seasoned sector technology veteran Andrew Dagnall (CEO – Bettorlogic) believes that betting’s product journey should begin with entertainment giants – Spotify and Netflix… __________________ SBC: Andrew, thanks for the catch-up. As a tech consumer, why are Netflix and Spotify recommendation engines so …
Read More »All-in Translations: One Flew Over the Football’s Nest
They are known for localizing online casino content. Now they’re pleading football mania. All-in Translations CEO Roy Pedersen sums up 1,000 days at the football and betting crossroads to highlight the lessons learned. When I launched All-in Translations in Malta back in 2008, the company’s mission was to solve a very obvious problem: many of the people doing language localization …
Read More »Mr Green offers more entertainment and engagement with new Sportsbook
Speaking at Betting on Sports 2017, Enda Gaffney, head of sportsbook for Mr Green, described the operator’s new sportsbook as “more entertaining and more engaging than your traditional sportsbook offering.” The online gaming company is introducing features such as combi spin football and unique tennis, with “a few more in the pipeline around other sports.” These are coupled with an …
Read More »Perform launches In-Play Facts in partnership with Bettorlogic
Sports media rights distributor Perform Group (Perform), has announced the launch of its ‘In-Play Facts’ product in partnership with betting markets software supplier Bettorlogic. Adding new features to its client betting portfolio and powered using Perform RunningBall, the new In-Play Facts products provides punters with data-driven reasons for in-play betting, whether they are watching a game for a limited time …
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