Standing out from the competition is a key goal and challenge of any operator, but the US poses more hurdles to this than other markets according to Andy Clerkson. Speaking to SBC at Betting on Sports Europe (BOSE), the Voxbet Strategic Advisor explained why the emerging North American online betting space needs to make improvements on its tech support. “One …
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ESA Gaming has announced a new addition to its product portfolio, releasing the EasyBoost set of promotional tools. Sitting alongside its EasySwipe games portfolio – currently leveraged by a range of firms including BetConstruct – EasyBoost has been designed to boost engagement and player loyalty. Consisting of Tournament and Money Drop features, ESA aims to offer its partners the ability …
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Kiron Interactive has announced the release of its latest virtual sports betting game iGOAL, which will be distributed across all global markets where the firm has a presence. The developer predicts that the new product will take virtual sports wagering ‘to the next level’, whilst also ‘setting new industry standards’. Designed using 3D animation, betting algorithms and with a focus …
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The German Sports Betting Association (DSWV) has entered into agreements with three different fintech groups, as it seeks to bolster its payments and compliance operations. Deals have been inked with Kerberos, DIMOCO and TrueLayer, following the launch of a partnership programme by the DSWV at the start of the year, open to companies from the sports betting value chain. Efforts …
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Walk down any high-street in the UK and Ireland, and the chances of coming across a betting shop are very high – but it is no secret that the retail sector has been dealt some heavy blows over the past two years. Consistent lockdown conditions throughout 2020 and 2021 have starved many betting shops of revenues, whilst the growing popularity …
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The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges. Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …
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Environmental, Social and Governance (ESG) policies are treated with scepticism by some, but companies may be underestimating the profitable potential of adopting such measures. According to the speakers on the ‘Up and down the risk curve – is how we value sports betting changing?’ panel at the Betting on Sports Europe (BOSE) event, consumers are placing increasing value of ESG …
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As a raft of innovations roll out across the international betting industry, customer retention remains one of the key challenges that firms aim to solve. Ahead of this week’s Betting on Sports Europe (BOSE) conference at London’s Twickenham Stadium, Morten Tonnesen, CCO at event sponsor Shape Games, outlined his views on gaming’s business obstacles and how these can be solved. …
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BetConstruct has launched its Sports Tournament Engine, a new promotional tool developed to meet its objective of ‘keeping up with the partners’ demands’. The new tool has been designed with the objective of enhancing BetConstruct’s partners’ profitability and meeting their commercial needs by focusing on diversity and a positive player experience. Firms using the tool can create ‘sports tournaments’ from …
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Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports. The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene. As a result of the deal, the artist will carry out a global ambassador …
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