January 5, 2024
Swedish betting operator Betsson has announced that it is now the main sponsor of Colombian football club Atletico Nacional. Strengthening the bookmaker’s footprint in Latin America, the new deal will see the company’s logo being placed on the front of the team’s men’s and women’s jerseys for the next three years. Atletico Nacional was first established back in 1947, and …
Read More »August 2, 2022
Betsson AB has expanded its technology partnership with Gaming Innovation Group (GiG), which will serve as the lead platform provider for its burgeoning Colombian business. In the summer of 2020, Betsson entered Colombia’s regulated online gambling marketplace, acquiring a 70% stake in market-leading sportsbook operator ColBet – an asset subsequently rebranded to Betsson.co. GiG has supported Betsson’s Colombian market expansion, …
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