Tag Archives: betslip re-targeting

Genius Sports subsidiary BetGenius has claimed that its cutting-edge ‘betslip technology’ has cut sportsbook customer acquisition costs in half by serving up personalised content to customers. Using Connextra retargeting technology, operators have been able to deliver tailored content to players both before and after a bet is placed, which in-turn has seen a decline of ‘betslip abandonment’ on bookmaker’s markets. The retargeting technology means …

Jon Bale, Managing Director Digital Marketing at BetGenius, provides some insight to SBC on betslip re-targeting functionalities and current capabilities  for the betting sector. Bale details BetGenius’ product development with regards to data collection and creating effective acquisition and retention points for its partners. ________________________ SBC: There’s a bit of a buzz around at the moment regarding betslip re-targeting. How does …