Tag Archives: Ben Cove

Pinnacle inks payments partnership with CashtoCode

Pinnacle has enlisted CashtoCode, with the aim of offering the igaming payment platform’s eVoucher service to its worldwide customer base of sports and esports bettors and boosting its payment conversions in international markets. Due to its ‘global mobile-first user base’, Pinnacle aimed to partner with a payments platform capable of providing secure and reliable online payments for igaming players, with …

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Frenetic and data-rich: Why Pinnacle believes esports is undoubtedly a ‘betting sport’

Consistently found in the top four of Pinnacle’s best performing sports, and even higher with many of its B2B partners, esports has more than proven itself to be a popular betting product explained Ben Cove (pictured), Chief Marketing Officer at Pinnacle.  But despite the solid betting trends, some have argued that esports is simply not a ‘betting sport’. Cove gives …

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CS:GO ‘Pinnacle Cup’ kicks off in partnership with GRID, Relog Media and Trustly

Pinnacle Cup

The Pinnacle Cup, a $100,000 CS:GO event launched by the online betting and gaming operator in collaboration with GRID, Relog Media and Trustly, is now underway. For the event, Pinnacle’s leading esports betting product will be supported by data from GRID and the high-production value provided by esports giant Relog, with online payment provider Trustly on board as an ancillary …

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Ben Cove joins Pinnacle as new CMO

Pinnacle has strengthened its marketing efforts after confirming that Ben Cove will join the company as its new Chief Marketing Officer. Under his newly formed role, Cove will oversee the company’s strategy to deliver its brand to the wider mainstream audience, offering insight into the strategic focus at Pinnacle as the bookmaker plans for 2021 and beyond. Commenting on the …

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