All of the panelists on the rugby focused session at Betting on Sports agreed that there is an ‘education process’ needed to drive more betting activity for the sport. Nick Bentley, Senior Editor for Opta, said that there is a “lack of insight into what’s available in rugby and what data is out there to power the different channels for betting”. …
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#bofcon2017 – Exploring marketing value outside of the Premier League
Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …
Read More »Coral becomes official betting partner for Derby County FC
Championship football club Derby County has announced that Coral will be its official betting and gaming partner until the end of the 2018/19 season. Coral will offer a full cash betting service at the iPro Stadium on match days, with betting stations located around the ground. This stadium betting service will be operated by BD Stadia, market leaders in betting …
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