Tag Archives: Avi Marco

ICE 2015 Blog – Avi Marco – Betfair – Big Data & the gambling value chain

SBC News ICE 2015 Blog - Avi Marco - Betfair - Big Data & the gambling value chain

ICE Day 1 -Big Data & Customer Insight Session Betfair’s Director of Enterprise and Data Services Avi Marco gives insight into how big data is impacting the corporate value chain and decision making of operators. Marco outlines that Big Data should not necessarily convolute an organisations value chain,instead Marco suggests that defining and breaking down data mechanics intelligently can lead …

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