Tag Archives: ATG

Kindred confident in success of joint ATG and Svenska Spel RG initiative

Kindred Group - Nils Andén, Tom Banks

Kindred’s responsible gambling initiative has picked up pace once more thanks to its collaboration with Sweden’s ATG and Svenska Spel.  The three operators, with the latter two being state-backed companies, started working together back in 2022 with the common goal of addressing the issue of problematic gambling behaviours in the Swedish market. Since then, the trio have been releasing joint …

Read More »

Sweden’s court rules in favour of ATG over Svenska Spel trotting product dispute 

SBC News Sweden’s court rules in favour of ATG over Svenska Spel trotting product dispute 

Svenska Spel Sport & Casino is rebranding its trotting venture after losing a legal dispute against horse betting firm Aktiebolaget Trav och Galopp (ATG).  The Patent and Market Appeal Court’s ruling determined that the use of the phrase “Trav och Galopp” by Svenska Spel is in direct infringement of ATG’s brand name.  In a statement by Svenska Spel, customers were …

Read More »

ATG launches Animal Instincts campaign to promote new V75 pool 

SBC News ATG launches Animal Instincts campaign to promote new V75 pool 

ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …

Read More »

ATG ownership rights to be resolved in 2024

SBC News ATG ownership rights to be resolved in 2024

Swedish horseracing stakeholders have stated that the governance structure of ATG (Aktiebolaget Trav och Galopp) must be addressed in 2024.  The statement was made by Anders Källström, Chairman of Svensk Travsport at the autumn meeting of the Stockholm Harness Racing Society.  ATG, which serves as the totalizer and betting network of Swedish racing, was founded as a government initiative in …

Read More »

Kambi rebalances network in Q3 as new deals brighten future prospects 

SBC News Kambi rebalances network in Q3 as new deals brighten future prospects 

Kambi Group Plc has reaffirmed its long-term commercial prospects following strong Q3 trading in which it has secured transformative agreements with Svenska Spel and LiveScore Group. Publishing its Q3 2023 trading update, the Stockholm-listed sports betting technology group achieved corporate revenues of €42m, up 15% on Q3 2022 comparatives of €37m.  Headline growth was achieved despite Kambi registering a lower …

Read More »

Kambi secures Swedish renewal with ATG

SBC News Kambi secures Swedish renewal with ATG

Kambi Group Plc has renewed its multi-channel sportsbook supplier agreement with AB Trav och Galopp (ATG), Sweden’s horse racing and trotting monopoly. The Stockholm-listed technology group will continue to provide ATG with its comprehensive end-to-end sportsbook solution, inclusive of AI-powered trading systems. This Swedish partnership, active since 2018, has allowed Kambi to deliver customised trading solutions for ATG’s retail network …

Read More »

ATG €500K fine dismissed by Swedish courts 

SBC News ATG €500K fine dismissed by Swedish courts 

The Swedish Gambling Inspectorate, Spelinspektionen, has had its SEK 6m (€500,000) penalty against the racing monopoly AB Trav och Galopp (ATG) overturned.  The decision comes following an appeal by ATG to the Administrative Court in Linköping, where the firm contested the ‘size and warrant’ of Spelinspektionen’s penalty related to ‘AML deficiencies’.  Spelinspektionen had originally issued a warning and a sanction …

Read More »

ATG board overhauled by new Swedish government

SBC News ATG board overhauled by new Swedish government

Sweden’s new centre-right coalition government continues to announce new appointments impacting the Swedish gambling sector. On 1 June, the government confirmed the appointment of Peter Erik Norman as new Chairman of the board of AB Trav och Galopp (ATG) – the Swedish racetracks and horseracing totalizer network operating firm.  A Moderate Party member, Norman is the former Financial Services Minister …

Read More »

Svenska Spel to tighten player monitoring to counter changing Swedish outlook 

SBC News Svenska Spel to tighten player monitoring to counter changing Swedish outlook 

Svenska Spel vows to deepen monitoring of ‘at-risk behaviours’ as Swedish cost-of-living concerns have grown since the start of the year.  Sweden’s state-owned gambling operator announced that it had registered no increase in problematic gambling behaviours in its business activities during the first two months of 2023. The assessment comes despite the ongoing financial challenges Swedish citizens face due to …

Read More »

Swedish trio submits first open report on problem gambling interventions

SBC News Swedish trio submits first open report on problem gambling interventions

Kindred Group, ATG and Svenska Spel have published their first ‘key metric report’ on Swedish problem gambling rates and interventions related to their individual businesses. In Autumn 2022, the businesses pledged to openly report on four key gambling harm metrics, with an update provided every six months and presented to Spelinspektionen, Sweden Gambling’s Inspectorate.   A commitment was made to “contribute …

Read More »