Tag Archives: ATG

ATG argues that the Swedish government’s target channelisation rates, reflecting the number of consumers being directed to the regulated betting market, are far from being achieved. In a recent report, the operator of Sweden’s totalizator horse racing betting system estimated that the channelisation rate in Q4 2024 stood at around 69-82% – far below the government target of 90% and …

Concerns about the ongoing decline in Swedish horseracing have been highlighted following the publication of AB Trav och Galopp (ATG)’s annual report. ATG, the operator of Sweden’s totalizator horseracing system, has reported 2% growth in net revenues, reaching SEK 5,361m (€471.7m) in 2024, compared to SEK 5,271m (€463.8m) in 2023. Yet, despite corporate growth, ATG’s horseracing segment continues to decline …

Aktiebolaget Trav och Galopp (ATG), the totaliser board of Swedish horseracing, has suspended its broadcast and betting offer on Australian harness races. ATG’s board made this decision due to disputes over the use of whips in Australian harness races, which was communicated to Swedish media. ATG has offered betting markets on Australian harness races since 2015, but it has paused …

Svenska Spel states that it has generated 93.2% of its corporate income from ‘healthy revenues’ during Q2 trading. Sweden’s state-owned gambling group continues to publish its ‘transparent safer gambling metrics’, alongside Kindred Group and ATG, as part of a pledge maintained by ‘Sweden’s three largest gambling firms.’ Q2 trading saw Svenska Spel generate net gaming revenues of SEK 1.87bn (€166m), …

Kindred Group, along with Swedish operators Svenska Spel and ATG, are extending a joint initiative to publish responsible gambling (RG) metrics in the Swedish market. The deal, which originally began in 2022, sees operators report data to the country’s Gambling Authority every six months, which aims to increase public awareness and create a fact-based dialogue about high-risk gambling behaviour. Alexander …

Kindred’s responsible gambling initiative has picked up pace once more thanks to its collaboration with Sweden’s ATG and Svenska Spel.  The three operators, with the latter two being state-backed companies, started working together back in 2022 with the common goal of addressing the issue of problematic gambling behaviours in the Swedish market. Since then, the trio have been releasing joint …

Svenska Spel Sport & Casino is rebranding its trotting venture after losing a legal dispute against horse betting firm Aktiebolaget Trav och Galopp (ATG).  The Patent and Market Appeal Court’s ruling determined that the use of the phrase “Trav och Galopp” by Svenska Spel is in direct infringement of ATG’s brand name.  In a statement by Svenska Spel, customers were …

ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …

Swedish horseracing stakeholders have stated that the governance structure of ATG (Aktiebolaget Trav och Galopp) must be addressed in 2024.  The statement was made by Anders Källström, Chairman of Svensk Travsport at the autumn meeting of the Stockholm Harness Racing Society.  ATG, which serves as the totalizer and betting network of Swedish racing, was founded as a government initiative in …

Kambi Group Plc has reaffirmed its long-term commercial prospects following strong Q3 trading in which it has secured transformative agreements with Svenska Spel and LiveScore Group. Publishing its Q3 2023 trading update, the Stockholm-listed sports betting technology group achieved corporate revenues of €42m, up 15% on Q3 2022 comparatives of €37m.  Headline growth was achieved despite Kambi registering a lower …