Tag Archives: ATG

Swedish market inquiry recommends toughest advertising and software controls

The Swedish Government has published the recommendations of the ‘Gambling Market Inquiry’ (‘Spelmarknadsutredningen’) related to further regulatory requirements governing Sweden’s re-regulated marketplace. The inquiry had been originally commissioned by former civil affairs minister Ardalan Shekarabi in the summer of 2018, as a requisite to Sweden launching its online gambling marketplace at the start of 2019, after which an independent inspectorate …

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Sarah Robertson, Kambi: Fine tuning can see lotteries & sports betting become dance partners

Requiring a deeper commitment of technology and software services, lottery operators have often proved to be difficult partners for sportsbook suppliers. Having recently won the contract to overhaul Belgium’s Loterie Nationale sportsbook capacities, Kambi Group Senior Business Development Director Sarah Robertson spoke to SBC News about why the sportsbook technology supplier is treating lotteries as a critical growth segment. SBC: …

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Winning Post: Easy ‘Nordic cash’ is drying up…

Regulus Partners begins November proceedings by examining the Nordic market developments. Once recognised as fruitful territory for igaming operators, heavy-handed restrictions, penalties and increased taxes have changed Scandinavia’s market outright.  ___________ Norway has become a much tougher market in which to operate over the last couple of years, especially for those not willing or able to get creative with payments …

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BOS backs Swedish enquiry’s rejection of ATG’s levy appeal

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has backed the decision of Social Democrat MP Anna-Lena Sörenson to recommend against a mandatory levy for Swedish horseracing. Sörenson had been tasked with leading ‘gambling market enquiry’, evaluating whether the Riksdag should impose a mandatory levy on Swedish horseracing wagers mirroring bookmaker obligations in the UK, France and Denmark. The …

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ATG warned by Swedish regulator over bonus ‘violation’

Sweden’s gambling regulator, Spelinspektionen, has issued a warning to ATG regarding a number of technical issues which allowed players to receive bonus offers on multiple occasions. In February, the operator sent a letter to Spelinspektionen informing the regulator of the issue. Under Sweden’s Gambling Act of 2018, licensees are prohibited from offering players a bonus offer multiple times. The operator …

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IBIA boosts platform ranks as Kambi joins integrity body

Sports betting platform and systems provider Kambi has strengthened its commitment to integrity after becoming the latest to join the International Betting Integrity Association (IBIA). Under the terms of its membership, Kambi will be able to both utilise the IBIA’s global monitoring and alert platform, as well as feed data into the platform in order to strengthen betting integrity. The …

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BOS – Spelinspektionen needs to rethink its black market playbook

Swedish igaming trade association Branschföreningen för Onlinespel (BOS) thinks that the ‘channelisation strategy’ by regulator Spelinspektionen is failing to curb black-market demand. ‘Channelisation’ refers to the government’s directive of ensuring that  Swedish consumers only wager with Spelinspektionen approved licensed operators rather than unlicensed operators. This week, Spelinspektionen published figures which estimated that licensed wagering activities related to online casino, sports and …

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Spelinspektionen clears four of underage betting allegations

Swedish gambling regulator Spelinspektionen has ruled that four operators have been cleared following allegations that they had offered markets on sporting events which included a ‘majority of participants’ under the age of 18.  ATG, Betsson, Hillside Sports and Kindred Group-owned Spooniker all had cases cleared by Spelinspektionen after it was initially thought that the four operators had offered markets on the …

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Max Meltzer: Kambi – Respect the legacy… Delivering fresh prospects for ATG Sweden

Max Meltzer Chief Commercial Officer (CCO) of leading sports betting technology firm Kambi Group Plc, details his firm’s comprehensive partnership with Swedish legacy racing operator ATG. A key stakeholder in the delivery of new ATG systems and platforms, Meltzer details to SBC the complexities of servicing  Swedish betting’s legacy incumbent, as it faces sweeping changes within its home market… _______________ …

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Kambi closes in on ATG deal as Sweden prepares for reform

Kambi has announced it is close to finalising a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of its premium sports betting services. As part of the newly formed partnership, ATG will enhance its offering with the integration of Kambi’s renowned sportsbook product. The group has outlined that internal product testing will commence  imminently. …

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